How Tavvi rewards work
Customers earn points on what they spend with your business. When their points reach a milestone you set, Tavvi automatically issues them a coupon for your store, Earn Coupons is exactly how the app pitches it to them: earn enough points, a coupon shows up. No punch cards, no stamps, no you-remembering-anything. Points are per-business, so if you run two locations, a customer's points work across both.
You set two things:
- Reward rate, how fast points pile up as customers spend.
- Milestone, the spend level at which the coupon fires.
Turn it on
On the business side, open Settings and find Rewards & Ownership, rewards live at the business level, not per store. Owner-only territory.
Set Reward Rate (HQ) and the milestone.
That's the program. Every sale from here earns points automatically, in-store and online.
Picking numbers that don't hurt
The coupon is a discount you'll actually give, so decide what you can afford before being generous:
- Think in terms of "after roughly how much spend does a regular deserve a treat?" For a coffee shop that might be every $50-75; for a lash studio, every 2-3 appointments' worth.
- Start slightly stingy. Raising generosity later is a happy announcement; lowering it later is a small betrayal.
- The point of the program is the *second* visit. A milestone a regular can earn in a month beats a grand prize nobody reaches.
Tell people, or it doesn't exist
The program runs silently, customers see their points in the app after they pay, and their coupons appear when milestones hit. Your job is the first mention: a counter sign, an IG story, a "you're already earning points" at handoff. Regulars who know about points behave like regulars.
If something's off
- A customer swears they have points and sees none. Points attach to the account that paid. Guest checkouts and "my husband ordered it" don't credit their account, next order under their own login will.
- You can't find the settings. They're business-level (Rewards & Ownership), owner-only. Team roles don't see them by design.
- You want to change the numbers mid-flight. You can, new rate applies to new sales, already-earned points stay earned. Change rarely; loyalty likes predictability.