What a broadcast is
A broadcast is one message sent to a slice of your customer list at once. It's the "new menu Friday" text, the "closed for Thanksgiving week" notice, the "two appointment slots opened up" nudge, sent from the business side to people who already buy from you. Not a public ad; a note to your own regulars.
Send one
Open your messages surface on the business side and start a New broadcast.
Choose recipients, pick your slice: All, Recent (30d), or Repeat. Matching the audience to the message is most of the skill: slot openings to repeat customers, big news to all.
Write it (Type your message…), short, concrete, one call to action. "Cinnamon rolls back Saturday, order ahead on the page" is the whole genre.
Send broadcast, and it goes.
Read the delivery report
After sending, the Delivery report shows what happened to every recipient, honestly:
- Sent, landed.
- Skipped, recent contact, the app protected that customer from being contacted again too soon. This is a feature: it's what keeps your broadcasts from training people to ignore you.
- Skips for unlinked or unavailable accounts, those customers can't be reached this way; nothing you did wrong.
A report with some skips is normal. A report that's mostly skips means you're broadcasting too often.
The restraint rules
- Would a regular thank you for this message? That's the send test. Inventory dumps and "just checking in" fail it.
- Rarity is the power source. A business that broadcasts monthly gets read; one that broadcasts daily gets muted mentally even where the app doesn't.
- Always give a next step, order ahead, book now, reply to claim. An announcement without an action is a shrug.
If something's off
- Lots of rate-limited skips. You broadcast recently. Wait; the protection window is doing its job for your future self.
- Someone says they never got it. Check their row in the report, likely a skip with a stated reason, most often no linked account.
- You want to message ONE person, not everyone. That's just chat, open their thread. Broadcast is for the many; the thread is for the one.