Why bother
A customer who lands on your page decides in seconds. A real cover photo, a human bio, and a gallery of actual work reads as "this person is legit, I can pay them." A gray placeholder reads as "is this still a business?" Everything in this guide is that first impression.
Open the Finish your page checklist on the business side, it tracks each step below and jumps you to the right editor.
Cover photo, the make-or-break one
The wide image across the top of your page.
Use a photo of your work or your space, the cake table, the lash room, your best plate. Not a stock sunset, not your logo on white.
Landscape beats portrait: it's a wide slot, and phones crop tall photos aggressively.
Natural light, sharp focus, taken this year. If nothing on your camera roll qualifies, spend ten minutes tomorrow morning shooting one, it outperforms everything else on this list.
About you, two sentences, not an essay
Customers want to know three things, what you do, for whom, and where:
- "Custom cakes and dessert tables in East Atlanta. Orders open two weeks out."
- "Lash artist in Katy, TX, classic, hybrid, volume. Book below."
Write like you talk. Skip "passionate about creating unforgettable experiences", nobody's ever ordered a cake because of that sentence.
Brand color
Pick the accent color your page uses. Match your logo or packaging if you have them; if not, pick something and stay consistent. Consistency reads as brand, swapping weekly reads as fidgeting.
Portfolio, proof you're good
The gallery is where a browser becomes a buyer.
Start with 6-10 of your best real photos. Best, not most recent.
One subject per photo, filling the frame. Group shots and collages die at thumbnail size.
Refresh it when you do notable work, a live portfolio quietly says "this business is active."
Arrange the page
Arrange page lets you reorder sections and hide what you don't use. Put the thing people come for first: booking-first if you're appointments, shop-first if you sell goods. Hide empty sections without guilt, a hidden section beats a bare one.
If something's off
- Your cover looks blurry or weirdly cropped. It was shot portrait or is low-res. Re-shoot landscape at your phone's normal quality, never screenshot a photo, that recompresses it.
- The checklist won't mark a step done. Each step completes when its content is actually saved, an uploaded-then-deleted photo un-completes it. Open the step and check what's really there.
- You sell services AND goods and the page feels crowded. Order sections by what makes you the most money, and let the rest live lower. Nobody scrolls a good page angrily.